TOMMYNOW PARIS

Show information and embed instructions

This season, TOMMYNOW starring TommyXZendaya will take place in Paris on Saturday, March 2, 2019 at the iconic Theater de Champs Elysees. Consumers around the world will once again be able to experience the event and discover the Spring 2019 TommyXZendaya collection for the first time, directly via the livestream onto their computers and mobile devices.

This season the livestream will feature only the runway show and a small branded content intro while consumers wait for the show to start. Post show we will re-run the video on demand version of the show and that will be available for the full season on the same embed for your convenience.

Show info

Install the show

To host the live stream you can create and copy your embed code using the below link, but before you begin, please read the information regarding the Embed Code for the live stream below:

http://admin.blivenyc.com/s/embeds/b-2646-TzHO1/distro

1. Choosing embed code options:

   There are two options of embed code type - Javascript or iFrame. There are also two options on the sizing - responsive (recommended) or static. Please choose the type and size appropriate for your site.
   

2. Copy the code:

   The embed code can be installed ahead of show time as the install will display the pre slate until the show goes live. No code change or refresh by the viewer is required.

   
3. Paste the code into your site:

   Paste the code and test it. You will know it is installed when you see the pre state, an image indicating tune-in time. A video player will not appear until the actual show time. At the show time the embed will flip to the video automatically. You will not need to change code and no refresh by the user is needed.

   Advanced options are also available, if you wish to have more control over the video experience and you can use the optional querystring values in your embed code.

Options for streaming the show on Social Media

To stream the show on your social media, we advise primarily to share our events and permalinks to the show, which you can easily do via native social media functionalities. Alternatively, for larger channels we have options to provide a managed or semi-managed solution where we stream directly into your channel upon request. Below is an overview of the options currently possible and in order to request one of those please go through your PR or Local Market contact.

• Facebook

  MANAGED You can grant temporary editor rights to Tommy's live streaming team. We will fully control the stream implementation, testing and go-live according to any requirements you have. This has limited availability

  SEMI-MANAGED You can provide the persistent stream key to Tommy's live streaming team so that you can receive the live stream feed directly in your page. Managing the event setup, testing, QA and go-live are on your side. This has limited availability

  Of course, you may also share the permalink from our primary Facebook page.

• Youtube

  MANAGED You can grant temporary editor rights to Tommy's live streaming team. We will fully control the stream implementation, testing and go-live according to any requirements you have. This has limited availability

  SEMI-MANAGED You can provide the RTMP & Stream key for your YT Channel to Tommy's live streaming team so that you can receive the live stream feed directly in your channel. Managing the event setup, testing, QA and go-live are on your side. This has limited availability

• Twitter

  MANAGED You can provide login/password to Tommy's live streaming team. We will fully control the stream implementation, testing and go-live according to any requirements you have. This has limited availability

  Of course, you may also share the permalink from our primary Twitter page.

• Instagram

  MANAGED You can provide login/password to Tommy's live streaming team so we can feed the fully mixed show (with proper show lighting & music) to your Instagram Live. This has limited availability

The live stream design

This year the live stream pre show announcements (as seen below) will automatically update during the different phases leading up to the show.

1. Pre-show slate
2. Transition
3. Post-show video slate

What to do if you experience technical difficulties

For any problems, questions or support you can find CMS information & F.A.Q's via the link below:
http://admin.blivenyc.com/support/faq/b-2646-TzHO1/distro

When reaching out for support first collect the answers to the 5 questions below so that we can quickly address the situation.

1. What issue are you seeing, any error messages?
2. What CMS are you using?
3. Are you using the Javascript or iFrame embed code?
4. If possible, provide a link to the page where you are experiencing the issue.
5. What device, operating system and browser are you experiencing it in? (ex. desktop/mac/safari or iphone/ios11/chrome)

Once you have gathered this information, please email todd@blive.nyc and CC your contact at Tommy Hilfiger on the email.

TOMMYNOW starring TommyXZendaya

Spring 19 Suggested tweets to promote the show

Suggested Pre-Tweet

Who’s excited for the debut of #TommyXZendaya? Watch the runway show live on 02.03.19 @ 9PM (CET) - tom.my/now #TOMMYNOW

Suggested tweet for when live stream is live

#TOMMYNOW is live! Watch the debut of the #TommyXZendaya collaboration here: tom.my/now

Suggested Post-Tweet

Discover the SS19 #TOMMYNOW runway show & shop your favorite TommyXZendaya looks! tom.my/now